http://comic.naver.com/webtoon/detail.nhn?titleId=663887&no=70&weekday=tue
part2
http://twicephotoblog.blogspot.kr/2016/07/part-2-twice-cartoon-naver-webtoon.html
Naver Webtoon translation.
-Idol laboratory-
TWICE part 1
Doctor? What's that? put in this box........?
Silentness
Not only once?
How about TWICE? one more?
Shu~ah
Bang! TWICE.
Long time ago, you could listen kpop music only in Korea. of course.
But, since big 3 girl group( SNSD,2NE1 etc) , you can listen kpop in the world.
these days.
kpop artist go to japan and china for performance. even Europe and South America.
kpop market is growing up. so idol company's strategy changed.
" not only for in korea fans. for oversea fan'
These day's kpop Artist appear on oversea country TV (japan, China ) .
and make japan or China language album.
Some companies established a oversea branch office.
so these company's management also changed to systematize.
This system made new route for searching new idol.
You said same story last time. redvelvet.
No, this case is different.
they made Korea idol by foreigners.
Created new system. next generation of missA.
JYP's NEW Global girl group.
Idol laboratory's new idol is.
IT is TWICE.
localization strategy.
If you want to go to some country. you can change your strategy by it country's culture and liking.
it is calling localization strategy.
"It is like Some America Fast food market sell bul-go-ki Burger, only in Korea."
:Yes, localization is like this.
(*bul go ki - Korean BBQ)
and then.
What is idol's localization strategy. for go to over sea?
First one.
Korean Idol have to learnt foreign language and culture.
2nd generation idol used this.
1 class -English
2 class- Japanese
3 Class- Chinese.
Nowdays. some Korea Idol members are can speak foreign language very good.
and it is not unfamiliar.
Second one.
Foreigners consisting of member from the beginning.
3rd Generation Idol group use this way.
Foreigner members of idol group have a lot of good thing.
"People are interesting about that Idol group."
"yes"
Girl group TWICE is one of them. and they are growing up now.
multinational Group TWICE.
What process they did and how came here?
Thanks to
Tzuyu, Dahyun, Mina of TWICE
Special Thanks to
-Jyp entertainment
Manager, Gang young gul.
Manager, Jong jun gil (Jal ja ri)
Superviser Kim hee chul
Lee ji he
Nayeon 나연 娜璉ナヨン , Jeongyeon(Jungyeon)정연 定延 ジョンヨン , Jihyo 지효 志效 ジヒョ , Sana 사나(サナ) 湊崎 紗夏 ,Momo 모모 (モモ)平井 桃, Mina 미나 (ミナ) 名井 南 ,Dahyun 다현 多賢 ダヒョン , Chaeyong 채영 彩瑛 チェヨン , Tzuyu 쯔위 周子瑜 ツウィ .
twice 트와이스 사진 しゃしん 寫眞 , 相片。照片)
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